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impact
our long range business opportunities and challenges.” Due to the
business climate in the past number of years, “we had to take a
strategic look at what we were going to do,” Morse said.
For the third consecutive year, adverse weather has had a significant
impact on the business.
Morse said there were about 215,000 visitors at the Park last year and
so far in 2006, there is a 15 percent increase in visitors.
The Park reached its peak in 1999 with 280,000 visitors.
“ Whatever the sale is, we hope the outcome will be a positive one for
all. We will explore all possibilities,” he said. “As business owners
and stewards of this property, we have been actively working to
understand our business and property in light of the changes that are
occurring locally, regionally and nationally so that we can make
informed decisions about our future that are in the best interest of
this company, the property, our associates, and our family,” Morse said.
Morse said the family chose Sotheby’s because of its 260 years of
experience in handling unique treasures combined with its worldwide real
estate organization that
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provides high level service in representing extraordinary estates.
“Our family feels that Sotheby’s is distinctly qualified to help us
connect with individuals or organizations who truly appreciate the
uniqueness of our property and respect its legacy,” Morse said.
He also said as the family works with Sotheby’s, all other options
will be explored including the ongoing discussions with the state of
North Carolina.
Offered at $55 million, Chimney Rock Park is believed to be the
highest private property listing ever in the history of the state.
“ We will endeavor to ultimately make the best decisions we can,
decisions which are consistent as possible with our family’s values and
which build on our family’s stewardship of Chimney Rock Park for over
100 years,” Morse said.
Morse said nothing has changed in the Park operations regarding
visitors and the pass holders. “ We will operate the Park in the way we
have been,” he said.
“Our hope is that the Park will remain accessible to the public and we
hope that someone will want to continue on and preserve it.
“ We are looking for the best stewards of this property,” Morse said.
One of the great challenges of the world, said Morse, is to be a “Good
neighbor and a good steward in a for-profit run business.” |