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The news
of the planned sale of Chimney Rock Park has certainly caught the attention of
people here, from the state and many parts beyond.
Fourth-generation owner/president Todd B. Morse and owner/ chairman
of the board Lucius Morse announced the decision to sell the privately
owned 1,000-acre park early last month.
Morse’s great-great uncle Lucius B. Morse opened the park in 1902 as a
tourist destination.
Park owners said after much thought and reflection on “ our family’s
proud century-long relationship with our beloved Chimney Rock Park, we
feel the time has come for us to step aside and identify the next
steward to oversee this majestic part of the world.” The family listed
the property with Sotheby’s International Realty because of Sotheby’s
260-year experience in handling unique treasures, combined with its
worldwide real estate organization that provides high level service in
representing extraordinary estates.
“Our family feels that Sotheby’s is distinctly qualified to help us
connect with individuals or organizations who truly appreciate the
uniqueness of our property and respect its legacy,” Morse said.
A lot of people are talking about what should be done, how, why and
when.
Todd himself said recently that no one knows what the future holds but
he is optimistic that the Park will be owned by someone with a passion
for preserving the mountain.
Ideally, Todd wanted his own young sons to become owners of the Park
some day.
As the business climate has changed and as development in the
mountains has changed, the family had to have
a strategic plan. Todd said it was the hardest decision he has ever had
to make.
The Morses have had negotiations with the state of North Carolina
which is also putting up money for the Hickory Nut Gorge State Park.
Friends of the Hickory Nut Gorge, Chimney Rock Village Council,
conservancy groups and others are among those who are doing everything
they can to save the park.
As the sell is in negotiations and much thought, one thing about the
Park that puzzles me is — too few Rutherford Countians have been to the
Park.
When you ask people out on the street if they’ve been there, they
haven’t. That’s not unusual.
Statistics show that people who live the closest to an attraction are
often the ones who don’t visit.
There is so much more to Chimney Rock Park than the rock. The Park is
fabulous.
Many times over the past 25 or 30 years, I’ve hiked the trails out to
the 404-foot Hickory Nut Falls. I’ve even hiked to the top of the
mountain, from the bottom up, not even taking the amazing 25-foot
elevator ride through the cool mountains.
The trails, flowers, birds, the wildlife, the streams and beauty of
the Park are awesome. Do yourselves a big favor. Don’t just wonder
about it and talk about it. Go see it.
Earlier this year my little nephew and I hiked along the Woodland’s
Children’s Trail and had a wonderful time.
Do whatever you can to save Chimney Rock Park, write letters and make
telephone calls and for pete’s sake — go.
You won’t believe it. Hike those trails right here at home.
For more information on what you can do, visit the website:
SaveChimneyRock.net
Gordon is Daily Courier features editor.
Contact her via e-mail at
jgordon@thedigialcourier
PARK
From
staff reports
CHIMNEY ROCK VILLAGE — In 2005, the tourism industry created a nearly
$120 million impact on the economy of Rutherford County alone.
Money flowing from the more than 200,000 people who visit Chimney Rock
Park each year are clearly a big part of that figure.
The icon of the chimney, the park’s cache and the Morse family’s
commitment to preserving the natural beauty of the property add
immeasurable value to Hickory Nut Gorge and the region’s ability to
draw tourists.
Businesses in Chimney Rock
Village and around the Gorge benefit directly from the park’s visitors
and from the viewshed protection the park has maintained.
The park’s future is uncertain after the recent announcement by the
park owners, the Morse family, that the park was for sale. It is listed
with Sotheby’s International Realty for $55 million.
Private investors are touring the property. In addition, there are
negotiations ongoing between the family and the State of North Carolina
for possible inclusion of the property in the future Hickory Nut Gorge
State Park.
What the future holds in not clear,
Please see Park, but what is known is that the present day park
is an anchor to the region’s economy.
“ The shear uniqueness of the park has made it an icon from a travel
and tourism prospective,” said Christine Mackey, director of tourism
programs for the North Carolina Division of Tourism.
“ The uniqueness of all the attractions we have to offer in places
like Biltmore, like Chimney Rock, like Grandfather Mountain — you can’t
really duplicate those any place else. You can’t build them.” Mackey
said surveys have consistently shown the main reason people come to
North Carolina is for the scenery.
“Natural scenic beauty, whether it is the mountains or the coast,
continues to be the leading reason people come to North Carolina,” she
said. “ They come to see and experience something that is real as
opposed to something that is man-made.” At the base of Chimney Rock
Mountain sits the village of Chimney Rock, whose economy is founded in
tourism.
People there are concerned about the future of the park, expressing
how important it is to their business.
“If the park did close down and did go private, I think it would hurt
the economy here tremendously,” said Gary Godin who owns a restaurant
and a small market in the Gorge.
Godin lists people from his Critter’s restaurant’s guestbook from
places like Hungary, France, South Africa and all over South America he
says were drawn here because of the park.
“ The park advertises probably nationwide and we get a lot of people
from all over the world that come here,” he said. “It is a world-wide
thing and it is a big draw.” Godin said it would be great if the state
would buy the park.
“I think the state would be foolish (not to buy it) because It brings
a lot of money to the state,” he said adding that he thinks more people
would come to the Gorge if the state owned the park.
Up to road at the Wicklow Inn,
Sharon Lloyd looks up every day and recognizes the value of the park.
“I live right across the river from the rock, the chimney; I certainly
don’t want to look up there and see a housing development,” she said.
Wicklow is concerned about over-development in the Gorge. “It would be
bad for the ecology of the area, we just can’t cut down that many trees
and put that many homes up there,” she said noting the muddy mess that
comes with heavy rain.
“Our last flood a few weeks ago shows us that. It would be emotionally
devastating and financially devastating to have storms come after they
(develop).” Chimney Rock Park draws more than 200,000 visitors a year.
Numbers were down in the years after the 9-11 national tragedy but are
climbinb again.
This year, numbers are up 15 percent over last year’s experience,
when a total of 215,000 visited the park.
The park draws heavily from the Carolinas, as expected, but Florida,
the Atlanta region and foreign visitors for such countries as Germany,
Great Britain and South America, file in by the thousands.
What draws the crowds, ultimately, is the natural beauty of the park
and the Gorge.
Elizabeth Sims of the Biltmore House says they have always felt a type
of kinship with Chimney Rock Park, both being private, family-run
businesses.
The two attractions have worked together in marketing and in selling
ticket packages to both.
“ Whenever we talk to the media about what Western North Carolina has
to offer, Chimney Rock Park is certainly something that we always talk
about,” she said. “ The other really important link between us is the
importance of the land and the natural beauty and the natural habitat.
It is such a precious commodity now. We certainly take our role as
stewards of the land very seriously and I know the Morse family has done
that as well.” Sims said Chimney Rock Park is an important icon in North
Carolina, something that Tom Johnson, director of the Rutherford County
Economic Development Commission, says is a key tool in recruitment
efforts.
“It gives us a Southeastern regional presence in the marketplace,” he
said. “Name identify and name recognition are something that we are
always trying to achieve. By having things like Chimney Rock Park that
gives you that instant name and location recognition.
That is one of the big benefits, not even talking about the dollars
that flow in and out.
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